Competitive Clarity

What We Do

Narrative Drift Monitoring: Track how competitor products are reframing your space on Tiktok, Reddit, Discord, Influencers, and niche communities.
Sentiment Rebalancing: Quietly elevate truths that steer perception back toward your brand’s strengths without direct attribution.
Competitive Pressure Mapping: Identify and expose subtle consumer tradeoffs competitors hide.
Discreet Influence Ops: No influencers, no ad spend, no outreach — just narrative leverage applied at scale influenced in your direction.

Case Study (Redacted)

Q3 2024 — Functional Food Brand [Protein Focused]

Reduced share-of-voice for [Competing Bar Brand] across Reddit and TikTok by 46% in under 30 days. Seeded 14 unbranded organic discussion pivots emphasizing sugar alcohols, fiber mislabeling, and protein quality tradeoffs.

Resulted in a measurable lift in ecommerce rates for [Client Brand] and increased attributable revenues.

Our Methodology

1. Signal Collection
Identify narratives forming in forums, comment sections, and reviews.

2. Friction Mapping
Identify where competitor's strengths can be ethically reduced or redirected.

3. Narrative Seeding
Initiate subtle, fact-based insights into discovery channels.

4. Sentiment Rebalancing
Monitor shifts and reinforce consumer logic that favors our client's brand.

Meet the Founder

Michael — Strategic Director

Background in public narrative architecture, OSINT-informed strategy, and consumer psychology. Created Competitive Clarity to operate as a low-profile, zero liability, high-leverage partner for performance brands shaping the next wave of consumer categories for Gen-Z and beyond.

Contact

We work with a small number of high-leverage brands each year. Please be aware that due to potential conflict of interests we do not partner with all brands.

contact@competitiveclarity.com