For DTC and local brands that want email as retention and acquisition

Not sure where to start with email? Let’s fix the basics and make it earn.

If this sounds familiar…

  • You only send emails during sales, or not at all.
  • No welcome flow, or it doesn’t get many opens.
  • Opens are low and you’re not sure if they're going inbox, promotions, or spam.
  • Forms collect the wrong people; the list grows but revenue and metrics don't.
  • Don’t know what SPF / DKIM / DMARC / BIMI are — that’s okay.
  • Templates feel heavy on mobile and slow to build or often impossible to keep up.
  • Not sure what “good” is for your size of store.

Here’s how we solve it

  • Clarity Audit immediately: list Delivarability, Flows, what's going wrong.
  • Setup and fine-tune the essential flows (welcome, browse, cart, post‑purchase, win‑back).
  • Clean the list and reduce spam/bounces/unsubscribers.
  • Personalize and Segment with segments that match buying intent.
  • Campaigns scheduled thoughtfully that send fast and read clearly.
  • Quick Turnaround We lay out your key issues and how to fix them.
If you’re unsure where to begin, we’ll handle the basics first: welcome, browse, cart, post-purchase, win-back. Clean list, healthy inbox placement, steady sends.

Services

We focus on practical retention and acquisition work that compounds. No hacks — just consistent execution across the handful of things that matter.

Lifecycle flows

The backbone of your program

  • Welcome, browse, cart, post‑purchase, win‑back, replenishment
  • Clear logic, timing, and guardrails to protect deliverability AND profitability
  • Offer and experiment with content tests that don’t burn your list

Campaigns

Steady schedule, clean segments

  • Establish regular sending schedules
  • Smart segmentation and A/B Testing so sends are worth opening
  • Learn from what does and doesn't work for your brand

Deliverability & list health

Inbox first, volume second

  • SPF, DKIM, DMARC, and sending domain setup - CRITICAL for brands
  • Contact Hygiene, suppressions, and safe warmups are all essential to keep deliverability healthy
  • Ensure complaints are kept as low as possible

Creative

Readable, quick, human

  • Mobile‑first templates and lightweight images
  • Copy that matches your brand's authenticity
  • Campaigns are optimized for reach or conversions

Measurement

Know what worked and why

  • Regular consulting to ensure all sides are monitored
  • Benchmarks and cohort trends instead of vanity numbers or valueless metrics
  • Consult with our experienced team about less common topics
See the plan Request an audit

How we work

Firstly, we get to know your business by issuing you a free audit. We focus on the work that compounds over time, such as your flows and reputation. We will then work with you over time to help design campaigns that perform excellently for your brand.

1
Clarity audit
ESP access, list health, deliverability, benchmarks, and quick wins. We can complete this within days.
2
Plan
Flow map, campaign calendar, segmentation, and success metrics. You approve. We start building or fixing.
3
Build
Templates, copy, Flow Automations, and A/B Testing. We protect your sending reputation from day one.
4
Launch
Flows go live and scheduled campaign sends are ready.
5
Iterate
Continual A/B Testing and Conversion Rate Optimization. Clear notes on what changed and why.
Start the audit Questions we get

What the audit checks

  • SPF, DKIM, DMARC status and sending domains
  • List quality, acquisition sources, and contact hygiene
  • Flow coverage and logic gaps
  • Are your flows reaching the right people?
  • Send frequency and segmentation/personalization depth
  • Creative quality and mobile readiness
30–60 daysto full flow coverage
3–6 ptsavg lift in open rate after hygiene
+10–25%CTR lift from better segments

These are common ranges. Your results depend on your list and traffic.

The basics do the heavy lifting

Many brands generate significant revenue from always‑on lifecycle flows. When these examples are live and healthy, campaigns stop carrying all the weight and function as their own revenue streams.

Welcome

Sets tone, delivers the offer, and starts a clear path to first purchase. Strongest open rates; critical for list trust.

Browse abandonment

Polite reminder after product views. No pressure, just context and a fast path back to the item.

Cart abandonment

A firm reminder with convenient consumer info (shipping, returns, FAQs). Often the highest direct revenue per send.

Post‑purchase

Education, usage tips, and upsell. Reduces support load and drives inspiration the next order.

Win‑back / sunset

Re‑engages the willing and safely suppresses the rest to protect deliverability.

5+ flowsmap your key moments
15–60 daysto see lift
+20–80%email revenue vs campaigns‑only baselines

Ranges based on typical small and mid‑sized stores. Actual performance depends on list size, traffic, and offer quality.

Recent work

Examples from brands similar to yours. Want a deeper look? Ask for a redacted walk‑through during your audit call.

Home Services

Home Kitchen Remodeling

Built welcome and browse flows, cleaned poor quality list from subpar PPC Advertising, and established campaign sending (They previously would send campaigns randomly with no set schedule or content).

41%email revenue share
+18%deliverability
3.2xcampaign ROI
DTC

Sports Supplements brand

We built their email program end to end. Connected Shopify to Klaviyo with clean tracking, added on-site capture, then launched the core revenue flows: welcome, browse and cart, post-purchase cross-sell, replenishment by SKU, review request, and win-back. We set a simple campaigns calendar and reusable templates so their team could ship fast. We also cleaned the list and warmed the domain for better inbox placement before scaling volume.

+27%CTR
-35%unsubs
+22%LTV from flows
B2C

SaaS in the Gaming space

We built the full lifecycle around signups, trials, and renewals. Hooked Stripe into Klaviyo for real-time billing events, added in-app and onsite capture, then launched the key sequences: quick-start onboarding, usage nudges, trial and plan-expiry reminders with one-click upgrade, failed payment recovery with smart retries, and win-back tied to new features. We warmed the domain, separated transactional from marketing, and cleaned the list so inbox placement stayed healthy as volume grew. Reusable templates and a simple send cadence let the team ship updates without starting from scratch.

.

+19%trial→paid
-24%churn in 90 days
+31%reply rate

Flexible plans

After your audit, we scope the work to your list health, traffic, and goals and adjust as things change.

Essentials

For brands starting or untangling email marketing
  • Focus: core lifecycle flows and steady campaigns
  • Fix tracking and list quality
  • Deliverables evolve as we learn what is best for your business
  • Launch core flows: welcome, browse, cart, post-purchase, review, win-back
Start with an audit

Growth

For stores with meaningful traffic
  • Focus: full flow coverage, segmentation, testing
  • Ongoing testing for subject lines, content, and offers
  • Scope adapts to promos & seasonality
  • Smart segments based on purchase history and engagement
Book the audit

Partner

For established programs and complex needs
  • Focus: migrations, advanced deliverability, SMS
  • Cadence & volume: set in a quarterly roadmap
  • Dedicated creative support as required
  • SMS and transactional separated from marketing
Discuss scope

We’ll share a clear proposal after the audit. We want to make sure our offer is right‑sized to your business.

Questions we get<\/h2>

If you have something specific, add it to your audit request and we will address it with you.

Which ESP do you use?
We work in Klaviyo most often. We also support Mailchimp, Mailgun, MailerLite, and a few others. If you are moving platforms we can migrate templates, flows, and data.
How do you charge?
A simple monthly fee based on your the needs of your business. No percentage of revenue and no hidden extras.
What about deliverability?
We set up authentication, maintain list hygiene, and keep a steady frequency. If you need deeper help we can assist with our developer partners.
Can you help with SMS?
Yes. We can add SMS to your flows and calendar with compliant opt‑in steps that match your tone and brand.
What do you need from us?
Brand assets, ESP Access, product knowledge, and a simple approvals process. We handle the rest and keep you updated weekly.

Request your free audit<\/h2>

Send a link to your store or site and your current ESP (Email Service Provider). We will check list health, flow coverage, and deliverability and reply soon.

Email us Schedule a call
We respond within one business day.